All print is in CMYK – Cyan, Magenta, Yellow & Black, where web is RGB – Red, Green & Blue.
If you have your print colours set up as RGB the main difference you will come across is that the colours will lose some vibrancy when converted to CMYK. It is best to have all colours in your pallet and images set to CMYK so you get an accurate representation of the final print output. The reason for this is that RGB has a much larger spectrum and creates colours that just are not available in CMYK – like florescent orange. When converting, the computer and printing press will try and get the closest match but this isn’t always successful – so think ahead when designing and setting up your artwork.
You can elevate your CMYK prints by adding a foil, overlay & spot colours. You would need to set this up as an additional spot colour and only use on the areas of the artwork you want to have this element. Previously this was only available on litho printing but nowadays there are some digital print options that keep costs down. If you are unsure please ask us for more information on your options here.
Spot colours are used to define a specific colour that will remain consistent on all materials, where CMYK can slightly vary from different printers. This is very important for brand identity. Spot colours also allow for metallic inks or bright shades that can elevate the design.
Strong black to get the best results when printing black in a CMYK print please use the following settings: C:40 M:40 Y:40 K:100.
Using CMYK, RGB & Spot Colours:
- RGB – Digital artwork.
- CMYK – Printed artwork when colour accuracy and consistency is not essential.
- CMYK – Low quantities of printed artwork on a small budget
- Spot colours – If colour accuracy, coverage and consistency are important – such as ensuring branding
- Spot colours – Printed artwork when adding metallic, bright or vibrant colours
- Spot colour inks are for lithographic printing only. Digital prints all in CMYK
NB: Colours you see on your screen may not appear the same as they do on another screen or print the same as you see on your screen or via your own printer. The only way to be 100% sure is to retest a printed proof.