Sending Artwork

Before you begin there are some simple rules for print and digital supply. Make sure you are supplying at the right size, colour palette, resolution, with fonts and images. Don’t panic! Here is our step by step guide to creating, preparing and sending.


Print Supply

  • Format – PDF or JPEG
  • Colour – CMYK
  • Bleed – 3mm
  • Resolution – 300 dpi
  • Fonts –embedded, outlined
  • Crop marks – no printer marks or colour bars

Web, Digital Supply

  • Format – JPEG, PNG, PSD
  • Colour – RGB
  • Measurements – pixels
  • Resolution – 72 dpi
  • Fonts – embedded, outlined – Google Fonts
  • No crop marks

PRINT SIZE GUIDE

  • A0 841 mm x 1189 mm
  • A1 594 mm x 841 mm
  • A2 420 mm x 594 mm
  • A3 297 mm x 420 mm
  • A4 210 mm x 297 mm
  • A5 148 mm x 210 mm
  • A6 105 mm x 148 mm
  • A7 74 mm x 105 mm
  • DL 99 mm x 210 mm

These sizes do not include Bleed, be sure to add on a minimum of 3mm to each side for this and think about your Safe Area.

Contact us for advice on paper weights and style: sales@swanpress.co.uk

DIGITAL GUIDE

For full advice and artwork contact our creative designer at: design@swanpress.co.uk

Social Media

  • Facebook adverts 1200 x 628 px
  • Facebook cover image 828 x 315 px
  • Facebook posts 1440 x 830 px
  • Facebook videos / slide show 1280 x 720 px
  • Instagram feed / adverts 1080 x 1080 px
  • Instagram video adverts 600 x 315 px

Online Content

  • Desktop screen size 1366 x 768 px
  • iPhoneX 1125 x 2436 px
  • iPad Pro 10.5 in 1668 x 2226 px

Video

  • Standard recommended 1280 x 720 px
    • Minimum dimension 426 x 240 px
    • Max dimension 3840 x 2160 px
  • Aspect ratio 16:9
  • Popular formats MOV, MPEG4, MP4 & AVI

Interactive PDFs

Take pdfs further, email or upload onto your website documents with interactive rollovers and illustrations, text inputs, sound and video. Contact our creative designer for more information. design@swanpress.co.uk

BLEED, TRIM & SAFE AREA

Basically bleed allows a safe area to trim artwork to size. If the artwork has an edge to end image or colour, you will need to add bleed. It would be impossible to trim exactly on the edge of the artwork. The background image would then be extended to fill the bleed area. The standard bleed is an additional 3mm around the whole document. So an A5 document at 210 mm x 148.5 mm to supplied document size with bleed would be 216 mm x 154.5 mm.

When suppling the artwork please add crop marks to highlight where the bleed ends and the document begins – This is called the Trim Area

The Safe area is a space where no important information should feature. This is a minimus of 3mm from the trim area.

IMAGE RESOLUTION

Nowadays we find a lot off people dragging images off of the internet and trying to use them for print. Unfortunately most of the time this wont work as print requires a 400% increase in resolution.

What is resolution? It is the number of dots per square inch of the image – it’s dpi. Web images have a dpi of 72 where print images require 300 dpi. When a web image is converted into a printable image it will reduce in size by about 400%. So an image that filled your page will now only fill a quarter of the page to be able to print at a high quality. If we stretch the image to fill the page it will be very pixilated and distorted and not print well.

If you’ve supplied us with pictures and logos always use original, highest quality pictures you can. Avoid scanning existing printed materials for use in your design. If you don’t have the original artwork our in-house designer can recreate this for you.

If you are printing a large format banner some pixelation will be ok as the artwork will be viewed from a distance. But the golden rule is… Please ensure all your images are purchased at a high resolution of 300dpi.

COLOURS

All print is in CMYK – Cyan, Magenta, Yellow & Black, where web is RGB – Red, Green & Blue.

If you have your print colours set up as RGB the main difference you will come across is that the colours will lose some vibrancy when converted to CMYK. It is best to have all colours in your pallet and images set to CMYK so you get an accurate representation of the final print output. The reason for this is that RGB has a much larger spectrum and creates colours that just are not available in CMYK – like florescent orange. When converting, the computer and printing press will try and get the closest match but this isn’t always successful – so think ahead when designing and setting up your artwork.

You can elevate your CMYK prints by adding a foil, overlay & spot colours. You would need to set this up as an additional spot colour and only use on the areas of the artwork you want to have this element. Previously this was only available on litho printing but nowadays there are some digital print options that keep costs down. If you are unsure please ask us for more information on your options here.

Spot colours are used to define a specific colour that will remain consistent on all materials, where CMYK can slightly vary from different printers. This is very important for brand identity. Spot colours also allow for metallic inks or bright shades that can elevate the design.

Strong black to get the best results when printing black in a CMYK print please use the following settings: C:40 M:40 Y:40 K:100.

Using CMYK, RGB & Spot Colours:

  • RGB – Digital artwork.
  • CMYK – Printed artwork when colour accuracy and consistency is not essential.
  • CMYK – Low quantities of printed artwork on a small budget
  • Spot colours – If colour accuracy, coverage and consistency are important – such as ensuring branding
  • Spot colours – Printed artwork when adding metallic, bright or vibrant colours
  • Spot colour inks are for lithographic printing only. Digital prints all in CMYK

NB: Colours you see on your screen may not appear the same as they do on another screen or print the same as you see on your screen or via your own printer. The only way to be 100% sure is to retest a printed proof.

FONTS & SIZE

Not every computer will have the same fonts as you have used in your designs. This means a substitute font will replace the missing font. You don’t want this to happen. The easiest way to avoid this is to outline all your fonts. This will convert your font into an image so that is wont change.

To outline your text in Photoshop, right click the text layer and select convert to shape, this will convert your font into pixels. With Illustrator and InDesign right click your text and select create outlines, or select create outlines from the type menu.

Font embedding is another option which will leave the copy editable and the information is saved within the document. This will take place when creating a PDF/X1a PDF. But to be sure you can supply the fonts with the documents and/or simply outline them as above.

Size – what is the best font size to use? They recommend minimum size is 6pt. For general readability 10 – 12 pts is a standard page font. This may vary from font to font depending on its character and style. It is easy to zoom into the artwork and think the fonts look ok, but if you are viewing at 200% the final print will be smaller. The best way to check is to print off a test at 100% on your home or office printer as a visual to make sure the copy is legible. This also applies to any logos or images that may be used. A good example of this is on a business card.

Web Fonts are measured in pixels. Google Fonts are the most compatable for web design. Here are some standard sizes.

  • Paragraph 16 px
  • Header 1 32 px
  • Header 2 22 px
  • Header 3 18 px

SIGN OFF

Before any artwork is published or sent to print we need to make sure you are 100% happy. We will highlight any concerns but it is the client responsibility to proof and sign off artwork to proceed. Here is out check list for your attention…

ARTWORK CHECKLIST

  • Print setup as CMYK – Digital RGB
  • Correct size
  • Fonts are embedded or converted to outlines
  • All print resolutions are 300 dpi at 100% of the final image size
  • Images are embedded in the file
  • Print – Files are supplied with 3 mm bleed and crop marks
  • White text is not set to overprint
  • Any multiple-page PDF consists of single pages running from the front cover through to the back cover, including blank pages if needed
  • If folded, check artwork is setup correctly for these folds